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Why I'm Doing This

vinnie tortorich

I’ve worked in the fitness industry for over 30 years, and I’ve consistently said that most supplements are a waste of money – they just create the world’s most expensive pee.  But I’ve also always said that a multi-vitamin a day is a good idea.  I even wrote about it in my book, FITNESS CONFIDENTIAL.

Unfortunately, most vitamin companies take the kitchen sink approach to making a vitamin.  They throw in everything, along with fillers like sugar, grains, preservatives, and even silica. You know what silica is? Sand!

Yeah, that’s right, sand.  You know what I say to that?

Leave the sand at the beach.

So I wanted to make a vitamin that’s synergistic with a healthy diet, one that I would take – a pure vitamin at a reasonable price.  But a great vitamin doesn’t do you any good if you don’t take it, so I wanted to make sure that you always had one at hand.

Which is why I insisted it come straight to your door.  But taking a vitamin a day is only a part of your road to health and fitness, so I set out to make sure you got regular shipments sent straight to your door, along with free newsletters and videos every month, to make sure you have all the tools you need to maintain your healthy lifestyle.

How do we make this affordable? By marketing this direct to you. We don't pay big celebrities for endorsements, we don't take out expensive ads all over the internet, we don't spend money on fancy packaging, and we don't pay the premiums for shelf space that large retail chains demand. We're keeping the price low so everybody can benefit. So come on in. Join the party.  

Pure Vitamin Club.  Easy, reliable, affordable, pure.  Great vitamins at a great price, shipped right to your door.

Christina Economides, MD
Interventional Cardiology
Los Angeles
"As a cardiologist, I’m asked all the time about the value of taking vitamin supplements. I always tell my patients that there’s no substitute for proper diet and exercise, but that a well-balanced daily vitamin supplement can help fill in the gaps that come about from a stressful, busy lifestyle. The Pure Vitamin Club Daily Multicap does just that."